Speakers

Lyle Horst is serial entrepreneur, HVAC marketing expert, and the founder of Systemized Media, a digital marketing agency that helps HVAC contractors and home service companies generate more leads and scale their businesses. With over a decade of experience in digital marketing, Lyle has helped hundreds of contractors across the U.S. and Canada implement proven marketing systems that drive consistent customer acquisition and revenue growth. In addition to leading Systemized Media, Lyle is also the co-owner of Topline Heating & Air, one of the fastest-growing HVAC companies in the country, which has scaled to over $60 million in revenue in just five years. By combining real-world HVAC ownership experience with advanced marketing strategies, Lyle brings practical insights that help contractors grow faster and compete in today’s marketplace.